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The average TV viewer in America is now 50 — ironically outside the coveted 18 to 49 demographic that networks have used for decades to develop shows and woo advertisers.
New statistics from MAGNA (www.magnaglobal.com) reveal that the five broadcast networks’ average live median age was 50 last season — a television first. ABC (median age 50), NBC (49) and FOX (44) all saw their median age creep up, while CBS (54), which has been traditionally older, stayed steady.
Among cable channels, FOX News has the highest median age at 65. Hallmark Channel, Golf Channel and GSN also skew older, the report says.
Individual shows with the highest median ages included: ABC’s Women’s Murder Club (57); NBC’s Monk (58); and FOX’s Canterbury’s Law (55). In the later-night time slots, The Tonight Show with Jay Leno has the oldest median age (54), followed by The Late Show with David Letterman (53), Nightline (52), Jimmy Kimmel Live (50), and Late Night with Conan O’Brien (46).
Reproduced with permission of CD Publications’ “Selling to Seniors.” For more information visit www.seniorsnews.net or call 1-800-666-6380.
Elder Care & Senior Home Care Business 
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